YouTube announced on Wednesday it will make labels for AI-generated or meaningfully altered videos more prominent. Labels on long-form videos will appear below the player, and on Shorts as overlays. The platform will also automatically detect and label AI-generated content even if creators do not disclose AI use. Creators can dispute incorrect labels via YouTube Studio, but disclosures remain permanent for videos made with YouTube AI tools or containing AI metadata. These changes coincide with Google's expansion of AI tools at Google I/O 2026, including Gemini Omni, which enables video creation and editing using text, images, audio, and footage. New AI features for Shorts allow restyling, inserting oneself into clips, and remixing other creators' content. YouTube states the goal is to balance transparency with creator control, and the labels do not affect recommendations or monetization.

Key facts

• AI labels move to video player for long-form and overlay for Shorts.
• YouTube auto-detects and labels AI-generated content without creator disclosure.
• Creators can dispute labels via YouTube Studio; some disclosures are permanent.
• Google expands AI editing tools with Gemini Omni and new Shorts features.
• Labels do not affect video recommendations or monetization.