KuCoin is deepening its presence in the Australian market through regulatory compliance and new product launches. The exchange registered as a digital currency exchange with AUSTRAC in November 2025, enabling nationwide operations. To cater to the growing digital asset adoption (22% of Australians hold crypto), KuCoin launched KuCard, a crypto-backed virtual debit card that allows users to make payments via Mastercard, Apple Pay, and Google Pay. Transactions use USDC, with 37 trading pairs accepted at launch. The card converts digital assets to fiat instantly for settlement. James Pinch, KuCoin's Australian Managing Director, highlighted that Australia's evolving regulatory environment and market growth make it a key focus. KuCoin's strategy includes building a regulated ecosystem spanning trading, asset management, and payments.

Key facts

• KuCoin registered with AUSTRAC in November 2025, enabling regulated operations in Australia.
• 22% of Australians hold digital assets, according to KuCoin's market report.
• KuCard is a crypto-backed virtual debit card using Mastercard, Apple Pay, and Google Pay.
• Transactions use USDC with 37 trading pairs; assets are instantly converted to fiat.
• KuCoin aims to bridge trading and everyday spending through regulated products.