Kraken has been named the Official Crypto Exchange Supporter of the FIFA World Cup 2026, the organizations announced Tuesday. The partnership kicks off with a multi-city countdown concert on June 10, with fan experiences planned throughout the seven-week tournament from June 11 to July 19. Financial terms were not disclosed. The World Cup, expanded to 48 teams and 104 matches across 16 host cities in Canada, Mexico, and the United States, is projected to reach a global audience of over 6 billion people. Kraken co-CEO Arjun Sethi emphasized the parallel between football's borderless nature and cryptocurrency, stating the goal is to showcase an open financial system accessible via smartphone. The deal expands Kraken's sports sponsorship portfolio, which already includes partnerships with Tottenham Hotspur, Atlético de Madrid, RB Leipzig, and the Williams Racing F1 team. Law enforcement warnings about crypto scams targeting ticket and merchandise buyers were noted. FIFA separately announced a partnership with ADI Predictstreet as the official prediction market platform.

Key facts

• Kraken becomes Official Crypto Exchange Supporter of FIFA World Cup 2026.
• Partnership starts with multi-city countdown concert on June 10.
• Tournament runs June 11 to July 19, featuring 48 teams and 104 matches.
• Kraken's sports portfolio includes Tottenham, Atlético, RB Leipzig, Williams Racing.
• Law enforcement warns of crypto scams targeting World Cup ticket buyers.