The FIFA World Cup 2026, kicking off June 11 across the US, Canada, and Mexico, presents investment opportunities in sports-related stocks. BeInCrypto analysts highlight Nike, DraftKings, and Fox Corporation as key picks with direct exposure to the tournament. Nike (NKE), sponsoring kits for co-hosts US and Canada plus top teams like Brazil and England, expects a 20-30% jersey sales boost. Analysts set an $80 price target, with recent technical signals showing a tentative recovery from a $41 low. DraftKings (DKNG), the largest US online sportsbook, could see $1.1 billion incremental handle per Deutsche Bank, with a bullish inverse head-and-shoulders pattern targeting $35. Fox Corporation (FOXA), holding exclusive US broadcast rights, will air over 340 hours of coverage, with its stock trading in a parallel channel from $53 to $68. Key technical levels: Nike must hold $41; DraftKings needs to close above $27 for breakout; Fox must maintain $64 support.

Key facts

• Nike sponsors kits for ~12 World Cup teams, expects 20-30% jersey sales boost.
• DraftKings projects $1.1B incremental handle; inverse head-and-shoulders pattern targets $35.
• Fox holds exclusive US broadcast rights with 340+ hours coverage.
• Nike key support at $41; DraftKings neckline at $27; Fox support at $64.