ElevenLabs has announced a deal with Stan Lee Universe to license the late Marvel creator's voice and likeness for its ElevenCreative AI platform. The AI-generated voice, crafted from professional recordings, is available on the Iconic Marketplace and ElevenReader app. ElevenLabs is also launching a "Stan Lee Book of the Month Club" and visual templates with comic-inspired visuals. This follows similar agreements with actors Matthew McConaughey and Michael Caine. While AI celebrity replicas offer monetization opportunities, they remain controversial in Hollywood due to concerns over job displacement and weakened protections for performers. This is not the first AI recreation of Stan Lee; in 2024, L.A. Comic Con featured an interactive AI avatar of Lee.

Key facts

• ElevenLabs licenses Stan Lee's voice and likeness for AI narration and visuals.
• AI voice is available on ElevenLabs' Iconic Marketplace and ElevenReader app.
• Company launches "Stan Lee Book of the Month Club" and AI music filters.
• Follows similar deals with actors Matthew McConaughey and Michael Caine.
• AI celebrity replicas remain controversial in Hollywood over job concerns.