The UK Financial Conduct Authority (FCA) has warned Premier League clubs that sponsorship deals with unauthorized crypto firms could expose them to legal liability, money laundering risks, and reputational damage. The warning, issued 8 days before the 2026 World Cup, raises concerns about existing partnerships during a peak window of global football attention. Crypto firms spent a record £130 million ($170 million) on Premier League sponsorships last season, with 14 out of 20 clubs carrying crypto or blockchain partners, up from eight a year earlier. The influx has filled revenue gaps left by tighter gambling regulations. The FCA stated that some unauthorized firms may breach financial promotion rules by using club branding to reach fans, and has contacted clubs where concerns were identified. Sports minister Stephanie Peacock emphasized that fans deserve safe partners. The regulator also warned that fans using unregulated firms risk total loss with no compensation coverage. The FCA maintains a warning list for firms to check. The tension between revenue and protection is expected to persist as the 2026 World Cup approaches.

Key facts

• FCA warns clubs about legal liability, money laundering, and reputational damage from unauthorized crypto sponsorships.
• Record £130M spent on Premier League crypto sponsorships last season; 14 of 20 clubs had such partners.
• Warning issued 8 days before 2026 World Cup, heightening scrutiny on partnerships with global visibility.
• FCA contacted clubs over suspected breaches; fans risk total loss with unregulated firms.
• Tension between club revenue and consumer protection expected to continue.