Telegram founder Pavel Durov purchased Plush Pepe #834 for 7,500 GRAM (approximately $11,625) on The Open Network and subsequently transferred the NFT to Adler Toberg, a designer known for his work on Telegram's interface and gift system. This marks Durov's third confirmed purchase of a TON collectible in six months, following a Plush Pepe in December 2025 and a Telegram Gift NFT in January 2026. Plush Pepes are Telegram's official collectibles series on TON. The specific NFT, Donatello model with 1% rarity, Bell Pepper symbol (0.5%), and Navy Blue backdrop (2%), has a total supply of 2,861 editions, with 2,825 already owned. The purchase reflects growing demand for TON collectibles, further boosted by recent TON upgrades making the network 10 times faster and initiatives like GOAT Gaming's Underground Pepe turning Plush Pepes into gaming assets. A recent TON NFT resale saw a Telegram username sell for 500,000 USDT. Durov's transfer of the NFT to Toberg highlights the social significance of collectibles within the Telegram ecosystem and his personal engagement with its digital asset layer. GRAM was rebranded from Toncoin after an 81% governance vote, reverting to its original 2018 whitepaper name.

Key facts

• Durov bought Plush Pepe #834 for 7,500 GRAM (~$11,625).
• The NFT is Donatello model, 1% rarity, with Bell Pepper and Navy Blue traits.
• He transferred the NFT to designer Adler Toberg.
• This is Durov's third TON collectible purchase in six months.
• TON recently upgraded for 10x speed; GRAM rebranded from Toncoin.

KeyAudit data perspective