Real estate investor Grant Cardone is using Bitcoin's recent price slide to promote Cardone Capital's hybrid model, which uses cash flow from rental properties to steadily buy more Bitcoin through dollar-cost averaging. He contrasts this approach with corporate Bitcoin treasury strategies that rely on issuing stock or debt, arguing his real-estate-funded purchases avoid capital-markets pressure and institutional influence. Cardone Capital, which held about $200 million in Bitcoin as of May alongside thousands of residential units and Class A offices, is pitching projected returns of 22% to 32%. Cardone's comments draw a distinction with the corporate Bitcoin treasury model popularized by Strategy (MSTR), which has come under pressure with its stock trading below the value of its Bitcoin holdings. The timing is pointed as Bitcoin dipped below $60,000 amid a tech-stock rout and ETF outflows.

Key facts

• Cardone Capital uses rental income to buy Bitcoin via dollar-cost averaging.
• Firm held ~$200M in Bitcoin as of May, alongside real estate assets.
• Cardone contrasts his model with stock/debt-funded corporate Bitcoin treasuries.
• Bitcoin dipped below $60,000 amid tech sell-off and ETF outflows.
• Projected returns of 22%–32% remain Cardone's own projection, not track record.

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