FIFA is testing a blockchain-based ticketing system on Avalanche to combat bots, fraud, and secondary-market price gouging for the 2026 World Cup. The system uses two on-chain assets: Right-to-Buy (RTB) and Right-to-Ticket (RTT) tokens, which provide priority access and are tradable. Over 100,000 RTBs have been issued, with secondary-market volume exceeding $15 million on RTTs. The goal is to shift secondary sales into FIFA's controlled environment, giving the organization more data on attendees and reducing third-party marketplace dependence. Fans benefit from guaranteed access, while FIFA gains visibility into ticket transfers. The technology hides blockchain complexity from users, aiming for a seamless Web2 experience.

Key facts

• FIFA uses Avalanche blockchain to issue Right-to-Buy and Right-to-Ticket tokens for World Cup tickets.
• Over 100,000 RTBs issued; secondary-market volume for RTTs exceeds $15 million.
• System aims to reduce fraud and bots by moving secondary sales into FIFA's controlled environment.
• FIFA gains more data on ticket holders, previously held by third-party marketplaces like StubHub.
• Blockchain is hidden from users to provide a familiar Web2 experience.

KeyAudit data perspective