The 2026 FIFA World Cup, with 48 teams and 104 matches, has become a prime target for crypto exchanges seeking to convert fan engagement into trading activity. Zoomex launched a World Cup Prediction Campaign allowing users to predict match outcomes, group-stage results, and champions, with rewards including USDT, vouchers, and match tickets. The campaign reflects a broader trend where exchanges leverage live sports to drive daily user returns and participation. Pew Research data shows sports accounted for 80% of Kalshi's volume and 39% of Polymarket's since July 2024, highlighting the effectiveness of prediction markets. Ticket rewards are particularly compelling as 2026 final tickets range from $2,030 to $6,370, far exceeding previous tournaments. Zoomex also plans X Spaces with former footballers to embed itself in social conversations. However, regulators like the UK FCA have warned about risks of unauthorized crypto sponsorships in sports, emphasizing the need for clear rules and fair execution. The campaign's success hinges on transparent rules, reliable rewards, and authentic football content rather than mere hype.

Key facts

• Zoomex launches prediction campaign for 2026 World Cup with USDT and ticket rewards.
• Sports drive 80% of Kalshi volume and 39% of Polymarket volume since July 2024.
• 2026 final tickets cost $2,030–$6,370, making them a powerful incentive.
• Zoomex plans X Spaces with five former footballers to boost engagement.
• UK FCA warns football clubs about risks of unauthorized crypto sponsorships.