Binance Eyes 3 Billion Users by 2030, Targets Institutional Gap
In a recent interview, Catherine Chen, Binance's Head of VIP and Institutional, outlined the exchange's ambitious plan to grow its active user base tenfold to 3 billion by 2030, despite the current market downturn. She noted that while competitors like Coinbase are reducing staff and the market faces challenges such as Bitcoin struggling to reclaim $100,000, Binance remains robust with over 310 million verified active users. Chen emphasized the need to bridge the $2 billion spending gap between traditional finance (TradFi) and crypto infrastructure, with Binance launching a new OMS toolkit in partnership with Coin Metrics, Talos, and 3Commas. She also revealed that Binance has integrated tokenized money market funds from BlackRock and Franklin Templeton into its triparty banking framework, allowing institutional clients to pledge yield-bearing assets as collateral. Additionally, Binance's Crypto-as-a-Service (CaaS) platform, launched in September 2025, has attracted over 15 major financial institutions. Chen stated that bear markets are the best time for building, positioning Binance to achieve its user base target when the market recovers.
Key facts
- Binance aims to increase active users tenfold to 3 billion by 2030.
- The exchange has over 310 million verified active users currently.
- Binance launches OMS toolkit to bridge the $2B TradFi-crypto spending gap.
- Tokenized funds from BlackRock and Franklin Templeton integrated for collateral.
- Crypto-as-a-Service platform onboarded 15+ major financial institutions since Sept 2025.