Rachel Conlan, Binance's chief marketing officer, is leaving the company after three years. Eowyn Chen, former CEO of Trust Wallet, will serve as interim CMO. Conlan joined Binance in September 2023 and is credited with campaigns like the 'Eau de Binance' perfume. Her departure follows the exit of Crypto.com's CMO Steven Kalifowitz, and Bybit CEO Ben Zhou indicated the exchange will not renew its F1 sponsorship amid a crypto market downturn. Conlan's last day is June 15, and she will remain as an adviser.

Key facts

• Binance CMO Rachel Conlan to leave after three years; last day June 15.
• Eowyn Chen, former Trust Wallet CEO, named interim CMO.
• Conlan oversaw campaigns like 'Eau de Binance' perfume launch.
• Departure follows Crypto.com CMO exit; Bybit scaling back sponsorships.
• Conlan will remain as adviser during transition.